How a sausage maker became a 200 bagger since 1991

Adam Couch, the CEO of food producer Cranswick, joins the pod. You may not have heard of the name but you will have certainly consumed some of Cranswick's products, particularly if you are a fan of sausages.

£10,000 invested in Cranswick in 1991 (when Adam joined the business) is worth over £2.3m today (with dividends reinvested), more than a 200x return. Cranswick has achieved this while operating in a competitive industry not known for delivering strong financial returns. So we wanted to know the secret sauce that makes Cranswick such a UK success story.

This podcast is part of the Mid 250 podcast series. You can find more podcasts in the series by clicking the links below:

Hunting for ”30 baggers” - how the UK beat the US

RUNNING ORDER:

01:32 - Part one: The story of Cranswick

11:52 - Part two: What makes Cranswick a "30 bagger"

21:18 - Part three: What we learned

 

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